"President Trump just gave ISIS its new name: Losers. (Short for Evil Losers).
If you think that’s no big deal, you’re wrong. It’s a big deal. This is – literally – weapons-grade persuasion from the most powerful Master Persuader of our time.
As I have taught you in this blog, President Trump’s clever nicknames for people are not random. They are deeply engineered for visual impact and future confirmation bias.
In this case, the visuals will be provided by future terror attacks. That reinforces the “evil” part, obviously. But more importantly, the Losers will be doing nothing but losing on the battlefield from now until “annihilation.” They are surrounded, and the clock is ticking. Oh, and the press isn’t allowed to watch the final battles. In other words, we won’t need to build new holding cells on Guantanamo Bay this time. No press means no prisoners, if you know what I mean. (American soldiers won’t be shooting the prisoners. We have allies for that sort of thing.) ..."